Online (Zoom) or via phone, book a convenient time directly on our calendar.

FAQs

Branding

What is branding exactly?

Your brand is the essence of your identity; it’s not merely a logo or a name, but the collective perception that customers hold about you. Branding serves as the bedrock of your business or organization, establishing a definitive tone and positioning your brand within the competitive landscape. It’s the distinguishing feature that sets you apart from the rest, making your products and services instantly recognizable.

Branding is about thoughtful planning and strategic foresight. It involves understanding the core of who your business is and envisioning where it aims to be. This strategic foundation influences all aspects of business growth, guiding decisions about expanding your offerings and even the minutiae of daily operations. It shapes how your team interacts with customers, setting the standards for customer service excellence.

A strong brand connects on an emotional level, builds loyalty, and becomes synonymous with quality and trust. It’s not just about being known; it’s about being known for something meaningful. Whether you’re a startup carving out a niche or a seasoned player redefining your space, your branding is the narrative that will drive your company forward, captivate your audience, and leave a lasting impression.

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What is brand strategy?

Brand strategy combines the things you do, why you do them, why they matter to you, who you do them for and why it matters to them to give you a path forward. It is your company’s approach to doing business and how that makes you different from your competitors. The purpose of brand strategy is to define all of this so your organization has focus. It is your guiding tool to measure all of your future actions against.

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Why is branding important?

Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.

Branding is important for your business because it provides you a roadmap to help make decisions, strategically position your business within the market and help differentiate it from your competitors. Branding provides consistency and helps businesses improve their customers’ experiences. This gives businesses the advantage of having customers that feel positive enough to promote the company to their own network of people.

Branding is a powerful tool that shapes your business’s identity, nurtures loyalty, and drives growth. It’s not just about getting your target market to choose you over the competition; it’s about getting your prospects to see you as the single best provider of a solution to their problem.

Here’s are 10 reasons why a strong brand is essential for your business:

  1. Creates Identity and Recognition: Branding gives your business a unique identity and makes it recognizable to your customers. A strong brand stands out in a crowded market, ensuring that customers remember and choose your product or service over others.
  2. Builds Trust and Credibility: A well-established brand builds trust with customers, investors, and within the industry. It shows a commitment to quality and consistency that people can rely on.
  3. Supports Advertising: Branding is integral to advertising. A strong brand provides a solid base for advertising strategies, making them more effective and cohesive. It ensures that all marketing efforts align with the brand’s voice and mission.
  4. Inspires Employees: A clear brand strategy provides a sense of belonging and pride among employees. When they understand the mission and the values of the business, it motivates them and aligns their goals with that of the business.
  5. Generates Customer Loyalty: Through emotional connections and consistent experiences, a strong brand fosters customer loyalty. Loyal customers are likely to continue using your products or services and recommend them to others.
  6. Differentiates from Competition: In a competitive market, branding helps your business stand out. It highlights what makes your offerings unique and why customers should choose you over competitors.
  7. Allows for Premium Pricing: A strong brand can command a higher price for its products or services. Customers are often willing to pay more for brands that they perceive as high quality or prestigious.
  8. Facilitates Business Growth: Branding isn’t just for the present; it’s a long-term strategy. A strong brand can lead to new opportunities, such as expansion into new markets or the introduction of new product lines.
  9. Enhances Customer Experience: Branding extends into every aspect of your business – how you answer your phones, what your customers feel when they use your product, and the post-purchase support. A coherent branding strategy ensures a consistent, quality experience for every interaction with your business.
  10. Drives Decision Making: Branding provides a clear framework for all business decisions, ensuring every product, communication, and action aligns with the brand’s values and goals. This helps maintain consistency and direction in all business activities.

Whether you’re a small startup or a large corporation, effective branding will be at the heart of your success.

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Is there an advantage of having a brand-focused agency build my website?

Absolutely! The core of web design is brand messaging (communicating your brand’s values) paired with user experience needs (what your customer expects from your website). An agency skilled in developing brands has the closest connection to your values and understands what your customers need to be satisfied.

If the agency designed your brand, they’ve done the work to help you discover your brand’s essence and who it best serves. Because of this deep understanding, a brand agency will be able to make strategic decisions about how to best bring your business to life in your website in a way that properly represents you and supports your customer’s needs.

Sometimes businesses choose to hire one firm to design their brand, another to manage their advertising, and yet another to design their website. The problem with this approach is that everyone will focus only on their individual project with no one looking out for your overall brand consistency. The more firms you work with, the more fragmented your brand will become. This results in confusing your customer base and potentially decreasing sales. Customers are drawn to clarity and not confusion.

We are brand specialists and your website design is a huge part of your brand’s identity. It is also likely to be the first introduction a potential customer has with your services or products. If you already have a brand, are refining one, or are starting new, your web design is where you can convey that brand. It’s an opportunity to show your customers how you do business, what makes you different, and, above all, a place for your customers to be delighted with their initial experience with you.

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What do I get with an Infinite Monkeys branding package and how does it work?

We wrote an article on this topic here.

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Why do I need a branding guidelines document?

The brand guidelines document we create as part of the branding package is invaluable as a guide to using your brand consistently for good brand reinforcement—not just you, but future employees, partners, suppliers, etc.

Presenting a consistent image within all your social media platforms, website, emails, videos, business cards, etc. will help your brand become memorable and trusted.

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Website-as-a-Service (WaaS)

What is your process for working with a new customer?

  1. We always suggest beginning with a brief (up to one hour) phone or video consultation (which you can book online). This is to make sure we’re a good fit for working together and go over any questions you may have.
  2. Once we decide we’re the right company to help you accomplish your marketing goals the process varies depending on what it is we’re doing for you. For a corporate branding or website project we’ll have you complete a questionnaire followed by an interview via video conferencing to help us get “in your headspace”. For a video or other marketing project we’ll have a video meeting to discuss and plan the project.
  3. We have simple contracts that spell out exactly what you’ll pay and what and when we’ll deliver. We ask for a 50% deposit, with the remainder due in tranches according to milestones that are met. In the case of Website-as-a-Service plans, you will create a user account and register a credit card to use for the monthly subscription. We’ll charge the first month’s payment when we begin building your site.
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So many companies build websites. What makes you special?

There are the obvious benefits that come with our Website-as-a-Service all-inclusive plan that scales as your business grows, takes care of everything related to your website and doesn’t require a huge capital expenditure. Beyond that, it’s our experience in many aspects of traditional and digital marketing that give us an edge. Especially when it comes to copywriting, and distilling complex messaging down to its simplest form so it’s easily digestible and highly impactful.

Copywriting is an essential element of effective marketing. It’s the art and science of strategically delivering words to get customers to take action.

When we create your website, we don’t require you to supply all content and take it verbatim as we build it into your website. Rather, we become your in-house marketing consultants, helping you tell your story with over 25 years of branding and copywriting experience. You supply the core story elements (we’ll help by extracting it from you and your team) and we’ll shape it into hard-hitting content that will help you get the results you’re looking for.

Having this multi-disciplined experience is what you get with an agency rather than a freelancer. As a “virtual agency” we provide this, but without the expensive overhead of an agency, which gets our customers great bang-for-the-buck.

Here are seven more good reasons to consider working with us. You can also take a look at some client testimonials and peruse our portfolio for the kind of work we do.

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Are there any setup fees or upfront costs for WaaS?

No—just the first month’s payment. The cost of everything is included in the monthly rate. For example, if you want us to design, build and maintain a 5-page website, your monthly payment is CA$235, and you’ll pay that in advance.

Your monthly WaaS cost depends solely on the size of the website.

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Is there a minimum term requirement?

A two year minimum commitment is required.

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What happens if I cancel my subscription?

If you cancel prior to the two-year term expiration, then (just like a cellular service plan) you’ll need to buy out the contract (pay the remaining payments that you committed to).

If you cancel after the two-year term, you just need to provide 30 days notice.

In any case, we’ll provide you an archive of your website so that it can be installed on a different web server, and you’ll now be responsible for the cost of any premium plugins used, if you want to keep them licensing them.

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Will there be other fees?

Only if you want to add any features that aren’t included in the WaaS plan. The WaaS plan includes everything to design, build, launch, and maintain a modern, fast, SEO-friendly, future-proof website. You’ll only pay your quoted monthly rate, which varies only by the number of pages that make up the site.

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What are some examples of what would not be included?

Custom development, custom integration with external systems, or functionality that requires a plugin costing more than $30/year. We’ll always try to find the most cost-effective solution, and even these do not necessarily require extra charges (but probably). Talk to us about what you have in mind.

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Who creates my website content?

This is a big point of differentiation between WaaS and sites built by other companies. You don’t need just a beautiful website, you need a professionally branded site that connects with your target audience and converts visitors into prospects and leads into sales.

Typically creating the website content is a collaborative effort, as you know your story better than anyone, and you likely have copy that’s been created in the past that makes a good starting point. But we’re experts at simplifying your message and distilling the value you provide your customers so they “get it”. To that end, we’ll take your content and offer suggestions to maximize its impact.

If you don’t really have your story and your value (other than in your own head) in written form or feel it could benefit from professional analysis and revision, we can spearhead the development of your key messaging to ensure your unique value really shines and that you get the results you’re looking for, prior to designing your website or developing other marketing programs. This a a separate, fixed-rate service.

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What if I want to add a new page partway through a month?

No problem! The monthly cost will increase as soon as we begin design of the new page and your next payment will reflect the new page. If you add any new pages during the last 6 months of the 2-year term, the term is extended by 3 months for every page added.

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Will the per-month, per-page rate increase over time?

It’s possible that we’ll increase the price at some point, but your monthly per-page rate is guaranteed to stay the same for a minimum of two years.

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What if I’d rather pay for the main website design and development upfront and other services separately as they are utilized, like with other companies?

Sure, we can do that.

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What are the typical costs I should expect with the traditional, a-la-carte pricing model?

  • Initial website design and development for a custom, professional, corporate website depends on many things, but $3,000 to $5,000 for a small business website is typical.
  • Stock images $10 to $250 each (one-time)
  • Domain name registration and renewal – $15 annually
  • Software plugins and themes – $200 to $600 annually
  • Hosting, maintenance and security – $150 to $500 annually
  • Content & design updates – $400 to $2,500 annually
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What forms of payment do you accept?

We accept Visa, Mastercard, Discover and American Express for monthly plans. We also accept Interac e-transfer payments if you’re pre-paying for a whole year.

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How long will it take to complete the website?

We limit the clients we take on per month to give your project the time and attention it deserves. It typically takes 3-4 weeks, including a full quality assurance review and testing on multiple devices and browsers. E-commerce sites generally take longer, so figure 6-8 weeks.

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What platform is used to build the site?

We use Wordpress almost exclusively (as does 42% of the public Internet!). Other website platforms have their place, especially for solopreneurs and freelancers who want to develop their own websites (and have the marketing skills to develop a great looking and high-performing site), but for the clients that we generally work with, Wordpress is a better option for several reasons (cost, flexibility, SEO performance are just 3 of them).

For e-commerce sites, we combine Wordpress with Woocommerce (again for cost and flexibility reasons), but occasionally work with Shopify if and when it makes sense for a customer’s goals.

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Any other reason to do an Infinite Monkeys WaaS monthly plan?

Our monthly pricing model allows us to manage our own infrastructure and software solutions. This keeps our reliance on third-parties to an absolute minimum and allows for a true end-to-end solution. You’ll never get a random bill from a company you didn’t know about (seriously, this happens a lot!) We’ll try not to tell you “the problem isn’t on our end” and point the finger elsewhere (unless it absolutely, truly is!) We can address just about every issue within a single phone call or email.

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This sounds great. What’s the next step?

All you need to do is book a phone or video call online so we can discuss your project and see if we’re a good fit for each other. There’s no charge for this initial consultation.

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How much does a website (really) cost?

The cost for websites ranges wildly, from $1,000 to $10M+. Crazy but true.

Many of the marketing websites you visit everyday cost $100k or more.
The best high-performing, lead generating websites take hundreds of hours to plan, design and build.

Many people asking about the true cost of a website have been surprised in the past by unexpected invoices from other web design firms.

Predictable WaaS monthly payments means no surprises.

And because of our low overhead “un-agency” model, the net value is extremely competitive, providing you large agency results for small freelancer prices.

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Will I lose my current SEO rankings if you redesign my current website?

No, and most likely your ranking will improve as we build a better website infrastructure and make your site easier for search bots to index.

A search-driven redesign includes the following:

  • Careful preservation of keyphrase relevance on top organic pages
  • A documented strategy for URL structure and redirects
  • A solid technical SEO foundation
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How often should my website be redesigned? How long will a website last?

Some businesses are slow to act and it shows. The average lifespan of a website is 2 years and 7 months, and while It’s possible a website will still accomplish your goals for 4 or more years, you don’t want to be the last in your industry to redesign your site.

Design has a dramatic impact on your visitors’ impression of your business. It drives their perception of the value (and price) of your services. Look at your competitors’ websites. Now, look at your site.

Keep you website fresh and competitive. A redesign positions your brand for the future. A website is not a static entity—it should continually evolve as your company grows, and there should be no barriers to this.

With our Website-as-a-Service plan, your website is always current, without the expensive redesign cost. We include all changes, from minor content and layout changes to full redesigns in the plan.

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Why do I need a blog on my business website?

A blog is extremely important for several SEO-related reasons:

Keeps Your Website Fresh

A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Google favours sites that are fresh and current, and continually updated websites are an important indicator to Google of relevance when ranking your site in search results. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time.

Increases average time spent on pages

The time people spend on a website page is another SEO ranking factor. Google’s priority is to provide users with the information they’re looking for (so they’ll keep coming back to use Google again). When someone who does a search clicks on a link, finds it unhelpful and immediately leaves to go back to the search page, this indicates to Google that this result wasn’t as helpful.

Blog articles, being largely text-based with upwards of 500 to 1,000 words on average, will typically keep visitors on the page for longer than other pages. Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information.

And that becomes even more the case with longer, more comprehensive posts. SEO researchers have found that longform blog posts tend to perform better than shorter ones—the average first-page result on Google is nearly 2,000 words long.

Helps you target SEO optimized long-tail keywords

In building your main website, our focus is on selecting keywords most pertinent to your business. For instance, if you’re in the electric bicycle market, we strive for a page one ranking for “electric bicycles.”

But since there are hundreds of ebike brands, achieving a top-ten spot is challenging due to intense competition in SEO. A more viable approach for most brands is to identify and target more detailed, niche-specific keywords that potential customers are searching for.

These are called long-tail keywords and they’re extremely important for any SEO strategy – half of all searches are for terms that are four words or longer.

These specific, often longer phrases are known as long-tail keywords and are vital to an effective SEO strategy since they make up half of all searches, typically extending to four words or more. Integrating them seamlessly into product pages can be tricky, but they are ideal for targeting in blog posts. For example, a store specializing in ebikes might feature blog content on “best bikes for cold weather” or “which ebike offers the longest range?”

Targeting these less trafficked, but more focused searches may not pull the same volume as “electric bikes,” yet they attract a more defined demographic of cycling enthusiasts. Achieving a first-page ranking for these niche topics can significantly boost traffic compared to a lower ranking for more generalized, competitive keywords.

Provides opportunities for internal linking

A significant aspect of SEO involves link building, and internal links are the most accessible type because you can create them yourself. Not incorporating internal links that guide users from one page to another is a basic yet common SEO oversight.

While your website’s main pages may offer some opportunities for internal linking, the real potential unfolds with regular blog post publishing. As your site grows with additional pages covering various related topics, you create numerous chances to interlink these pages naturally.

Each time you establish such a link, you have the opportunity to use specific anchor text, helping to clarify for Google the content and context of the linked page. This strategy enhances the page’s relevance to your target keywords as perceived by the search engine’s algorithm.

Helps you connect with your audience

Blog articles give you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business.

When your audience engages with a compelling post, they’re likely to share it, increasing traffic, revisiting for more content, and potentially subscribing to your email list. High traffic and returning visitors signal to Google that your site is valuable, enhancing your authority in its algorithm.

This not only benefits your SEO but is fundamentally crucial for your website’s success. Having visitors from your target demographic who connect with your site and become loyal followers holds more intrinsic value than securing the top position on Google. After all, the primary aim of vying for that coveted spot is to attract and retain such an engaged and dedicated audience.

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Is there an advantage of having a brand-focused agency build my website?

Absolutely! The core of web design is brand messaging (communicating your brand’s values) paired with user experience needs (what your customer expects from your website). An agency skilled in developing brands has the closest connection to your values and understands what your customers need to be satisfied.

If the agency designed your brand, they’ve done the work to help you discover your brand’s essence and who it best serves. Because of this deep understanding, a brand agency will be able to make strategic decisions about how to best bring your business to life in your website in a way that properly represents you and supports your customer’s needs.

Sometimes businesses choose to hire one firm to design their brand, another to manage their advertising, and yet another to design their website. The problem with this approach is that everyone will focus only on their individual project with no one looking out for your overall brand consistency. The more firms you work with, the more fragmented your brand will become. This results in confusing your customer base and potentially decreasing sales. Customers are drawn to clarity and not confusion.

We are brand specialists and your website design is a huge part of your brand’s identity. It is also likely to be the first introduction a potential customer has with your services or products. If you already have a brand, are refining one, or are starting new, your web design is where you can convey that brand. It’s an opportunity to show your customers how you do business, what makes you different, and, above all, a place for your customers to be delighted with their initial experience with you.

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Why is Wordpress the best platform for modern websites?

We wrote an article on this topic here.

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The Website-as-a-Service plan is priced based on the number of pages in a website. What is considered a “page”?

For the purposes of counting the pages which contribute to the monthly price, a “page” is any unique layout that a website visitor could see. Often many pages share the same layout, with different content dynamically swapped in (good examples are blog article pages or e-commerce product pages).

All pages sharing the same layout contribute only one page to the count. For example, ALL blog pages on the same site together contribute only one page to the total count. So as to encourage having a blog (to obtain great SEO benefits) we don’t count the main blog archive page.

For example, a website with a Home page, About Us page, Services page, Contact Us page, and a blog with 28 articles would count as a 5-page site: Home (1) + About Us (1) + Services (1) + Contact Us (1) + Blog Archive (0) + 28 blog articles (1) = 5.

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Do you provide images as part of the WaaS plan?

Yes! Royalty-free stock photography from our licensed library of over 12 million images is included, and so is the time to find the RIGHT images to best convey your story (this is a far larger expense than the images themselves, and one which many web developers cheap out on).

It doesn’t include the cost to license from ultra-premium vendors (ex. Getty or Stocksy).

It also doesn’t include custom photography, but if needed, we have a professional photographer on our team and can definitely handle this for you.

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Will you build my site using an off-the-shelf template or theme?

Never, ever. Basing a website on a pre-made theme, even if it’s tweaked with your brand colours and typography, is the easiest way to get a bland website that looks just like thousands of others. That’s just not our style. We want you to stand out, So we’ll always custom design your site to reflect your true brand. We’ll develop every aspect of it to best tell your story and ensure the value of your offer is conveyed most efficiently.

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SEO (Search Engine Optimization)

What’s the difference between SEO and CRO?

Search engine optimization (SEO) is the practice of optimizing your website to rank well on search engines, with the ultimate goal of increasing traffic to your website.

Conversion rate optimization (CRO) is geared towards creating web experiences that guide users who are already on your website towards a desired action.

In other words, SEO is about getting people onto your website, CRO is about getting them to do something when they’re there.

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Why are high quality backlinks so important for good SEO?

Backlinks are like votes of confidence. When authoritative websites link to yours, it shows Google that your website is reputable, well-trusted, and has credibility in your industry niche. The #1 Google ranking factor is the number of unique referring domains in a website’s backlink profile. Effective link building campaigns improve your search engine ranking signals, build brand awareness, improve organic rankings, and increase organic traffic for the long-term.

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What is SEO?

SEO (Search Engine Optimization) consists of optimizing your website based on referencing criteria established by search engines. The goal is to improve the way in which search engines understand and value your online content. If your site is optimized for SEO, Google will serve it to more users. The higher you rank on search results pages, the more traffic and potential clients will visit your website.

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What is Domain Authority (DA)?

Domain Authority (DA) is a metric for how authoritative a website is considered by search engines. The higher the DA of a site, the more likely a reference (dofollow backlink) from that site to yours is to increase your search engine ranking.

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Do you follow “white hat” SEO practices?

Yes, all of our SEO campaigns are 100% white-hat.

For link building, we only engage with publishers that exceed a strict quality score KPI. Spammy links or “black hat links” from low-quality sites are easy to identify based on several metrics, including the publisher’s trust flow, organic traffic, backlink profile, and outbound link profile.

Low quality link building methods like blog commenting, duplicate content syndication/article spinning, and cloaking can all result in a manual penalty from Google, specifically Google’s Penguin algorithm.

We’ve even helped websites in need of toxic backlink remediation from such link schemes recover their website rankings from black hat link building campaigns and negative SEO attacks which caused them to lose search rankings.

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How much does an SEO campaign cost?

Effective search engine optimization (SEO) can be costly due to the considerable amount of time, expertise, and effort needed to fine-tune a website for natural search rankings. This involves in-depth research of keywords, scrutinizing competitors, crafting content, devising link-building tactics, and more.

These tasks demand experienced professionals with the skills to deliver results, thus driving up the cost of SEO services. Moreover, SEO is an ever-evolving domain that necessitates ongoing vigilance and tweaks as search algorithms and market trends shift. Maintaining high-quality SEO requires continuous upkeep, adding to the time and financial investment.

However, investing in robust SEO strategies is beneficial over time, enhancing site traffic, elevating brand recognition, and increasing leads or sales, justifying the expenditure for numerous businesses.

Search engine optimization is a process, not an event. It requires a multi-month campaign and a minimum of 3 months, but ideally 12+ months for significant results.

SEO is like boiling water. We turn on the stove to high heat, but it’s going to take a while before you start to see anything happen. After a while you’ll see some small bubbles and then as we start to get traction and apply that heat for long enough, things will start to boil. It’s important to commit to multiple months—some people are inclined to turn the heat off right before it starts boiling and then they think it doesn’t work.

A monthly SEO campaign typically costs between $650 (low end), $2000 (average) to $5000+ (high end) depending on a number of factors:

  • The number of businesses that are trying to promote the same keywords
  • Your target location
  • How many pages you are trying to promote
  • The popularity of your competitors’ website and the investment they are making in SEO

The more you put into a campaign, the greater the result (the better your ranking) at a fairly linear ratio.

Unfortunately, SEO often requires one simply out-spending their competitors. Fortunately, with the right partners like we have, it can be done more efficiently to every spent dollar works harder.

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Why do I need a blog on my business website?

A blog is extremely important for several SEO-related reasons:

Keeps Your Website Fresh

A blog allows you to consistently update your website with new and pertinent information about your business or the industry that you are in. Google favours sites that are fresh and current, and continually updated websites are an important indicator to Google of relevance when ranking your site in search results. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time.

Increases average time spent on pages

The time people spend on a website page is another SEO ranking factor. Google’s priority is to provide users with the information they’re looking for (so they’ll keep coming back to use Google again). When someone who does a search clicks on a link, finds it unhelpful and immediately leaves to go back to the search page, this indicates to Google that this result wasn’t as helpful.

Blog articles, being largely text-based with upwards of 500 to 1,000 words on average, will typically keep visitors on the page for longer than other pages. Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information.

And that becomes even more the case with longer, more comprehensive posts. SEO researchers have found that longform blog posts tend to perform better than shorter ones—the average first-page result on Google is nearly 2,000 words long.

Helps you target SEO optimized long-tail keywords

In building your main website, our focus is on selecting keywords most pertinent to your business. For instance, if you’re in the electric bicycle market, we strive for a page one ranking for “electric bicycles.”

But since there are hundreds of ebike brands, achieving a top-ten spot is challenging due to intense competition in SEO. A more viable approach for most brands is to identify and target more detailed, niche-specific keywords that potential customers are searching for.

These are called long-tail keywords and they’re extremely important for any SEO strategy – half of all searches are for terms that are four words or longer.

These specific, often longer phrases are known as long-tail keywords and are vital to an effective SEO strategy since they make up half of all searches, typically extending to four words or more. Integrating them seamlessly into product pages can be tricky, but they are ideal for targeting in blog posts. For example, a store specializing in ebikes might feature blog content on “best bikes for cold weather” or “which ebike offers the longest range?”

Targeting these less trafficked, but more focused searches may not pull the same volume as “electric bikes,” yet they attract a more defined demographic of cycling enthusiasts. Achieving a first-page ranking for these niche topics can significantly boost traffic compared to a lower ranking for more generalized, competitive keywords.

Provides opportunities for internal linking

A significant aspect of SEO involves link building, and internal links are the most accessible type because you can create them yourself. Not incorporating internal links that guide users from one page to another is a basic yet common SEO oversight.

While your website’s main pages may offer some opportunities for internal linking, the real potential unfolds with regular blog post publishing. As your site grows with additional pages covering various related topics, you create numerous chances to interlink these pages naturally.

Each time you establish such a link, you have the opportunity to use specific anchor text, helping to clarify for Google the content and context of the linked page. This strategy enhances the page’s relevance to your target keywords as perceived by the search engine’s algorithm.

Helps you connect with your audience

Blog articles give you the opportunity to show that you are an expert in your specific industry by posting articles about specific topics that are related to your business.

When your audience engages with a compelling post, they’re likely to share it, increasing traffic, revisiting for more content, and potentially subscribing to your email list. High traffic and returning visitors signal to Google that your site is valuable, enhancing your authority in its algorithm.

This not only benefits your SEO but is fundamentally crucial for your website’s success. Having visitors from your target demographic who connect with your site and become loyal followers holds more intrinsic value than securing the top position on Google. After all, the primary aim of vying for that coveted spot is to attract and retain such an engaged and dedicated audience.

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What is the difference between SEO and PPC, and which is better?

PPC is an acronym for “Pay-per-click” (advertising) such as Google AdWords or “boosting” a post on Facebook. You place an ad, and you are only charged if and when someone clicks the add to take the action configured for the ad (usually to take them to a landing page on your website).

PPC is like a traffic faucet. We can literally turn traffic and sales on at the flip of a switch if we’ve designed a great PPC campaign. However, unlike an investment in SEO, the moment you stop paying for the ad, the traffic stops.

SEO grows your organic ranking in search engines, but requires a significant investment. SEO efforts drive organic traffic to your website that you do NOT pay for. Results are far from immediate, but last long after an SEO campaign has ended (although some maintenance is still recommended periodically).

So, which is better? Much like buying a home vs. renting, SEO is what builds equity but PPC permits instant results and provides the agility for quick strategy pivots. Both have their place, and we typically recommend a combination of both methods, in the beginning, phasing out PPC as SEO starts to yield results.

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How long does it take to see results from an SEO campaign?

Typically, ranking improvements will begin to be seen after 3-6 months. We offer NO guarantees on this timeframe however, and anyone that does offer you a guarantee is quite frankly a snake-oil salesman. SEO takes time, effort, and patience.

An SEO campaign is like a snowball rolling downhill. It begins out small and slow and takes effort to et going, but as efforts increase the snowball begins to get bigger and bigger and roll faster on its own.

When we first start, we target lower competitive keywords with average amounts of traffic since these are easier to rank for. As time goes on and we gain more ground on the lower competitive keywords we will start to target the more competitive keywords.

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How will I know an SEO campaign is generating results?

We will send you monthly reports in addition to providing access to our state-of-the-art reporting dashboard where you can see details of progress at any time.

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CRO (Conversion Rate Optimization)

How do you calculate a website’s conversion rate?

The conversion rate of a website is calculated by dividing the number of conversions (completion of a goal) by the total number of visitors. For example, if you get 100 conversions per month from 1,000 visitors, your conversion rate would be 10%.

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What is a good conversion rate?

There are many factors that contribute to a website’s conversion rate, so it’s difficult to say what a good conversion rate actually would be. For example, B2B service websites tend to have a significantly lower conversion rate than B2C e-commerce websites. The website’s structure can also affect the conversion rate—high-traffic blog content may be designed to bring a lot of visitors may reduce the conversion rate even if other parts of your website convert well.

When we run a CRO program for our clients, we’re less concerned about hitting arbitrary benchmarks and more focussed on relative progress: are we improving the conversion rate and allowing our clients to hit their targets? This is what’s important.

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What is conversion rate optimization (CRO)?

Conversion rate optimization (CRO) is the practice of guiding users on your website towards taking a desired action (a “conversion”), such as submitting a contact form (bringing you a lead) or completing a purchase.

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Why is CRO important?

Conversion Rate Optimization (CRO) is crucial because it enhances your website’s effectiveness in achieving its intended purpose, be it increasing sales, boosting signups, fostering engagement, or another objective. Essentially, CRO fine-tunes your site to better meet business objectives and ensures that you’re reaching your targets more efficiently.

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How is conversion rate optimization done?

There are many conversion rate optimization strategies that can decrease bounce rates and increase conversion rates across your site. What CRO techniques will work best will depend on your sales funnel, the products or services your brand offers, and the unique needs and preferences of your target audience.

Minimizing distractions, unnecessary form fields, and simplifying the checkout process can all lead to higher conversion rates. To identify what design elements need attention on your website, we use behaviour tracking tools like Hotjar and Google Analytics to study user behaviour and identify pain points.

The approach likely to achieve the best results in the long-term involves running A/B tests to see how different changes impact the conversion rate. To simplify things somewhat: after testing a potential change on a subset of traffic, when the change has a positive impact on the conversion rate, we’ll roll it out to 100% of the traffic; when it has a negative impact, we revert back to the original. In this way, we’re able to progressively optimize your website to ensure that your conversion rates is always improving.

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What’s the difference between SEO and CRO?

Search engine optimization (SEO) is the practice of optimizing your website to rank well on search engines, with the ultimate goal of increasing traffic to your website.

Conversion rate optimization (CRO) is geared towards creating web experiences that guide users who are already on your website towards a desired action.

In other words, SEO is about getting people onto your website, CRO is about getting them to do something when they’re there.

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Social Media Marketing

What kind of social media marketing do you perform?

We manage and create content for Facebook, Instagram, LinkedIn, and YouTube. Social media marketing campaigns involve content creation, user engagement, and other activities that are designed to increase your company’s exposure on social media networks. We also aim to increase your follower and like counts to add to the number of potential clients that we are able to tap into every time we post.

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Is it important for my business to be active on social networks?

Whether you enjoy social media in your personal life or not, the answer is YES. Social media is an incredible way to continually tap into potential customers and increase brand exposure and awareness.

It’s said that you must interact with a customer almost about 10 times before they’re ready to take action. Social media is a great way to keep a consistent message and presence with your potential customers.

Being active on social networks can be important for your business depending on several factors, such as your industry, target audience, and specific business goals. Here are some considerations:

  1. Audience Engagement: Social networks are powerful tools for engaging with your audience. If your target customers are active on these platforms, it’s a good way to connect with them, understand their needs, and respond to their queries.
  2. Brand Visibility: Being active on social media can increase your brand’s visibility. As you create and share content that resonates with your audience, you can boost brand awareness and even brand loyalty.
  3. Market Insights: Social networks offer valuable insights into market trends and customer preferences. By monitoring social media, you can understand what’s trending in your industry and adjust your strategy accordingly.
  4. Cost-Effective Marketing: Social media can be a cost-effective way to promote your products or services, especially when compared to traditional marketing channels. With the right strategy, you can reach a large audience without spending a lot of money.
  5. SEO Benefits: Active social media profiles can contribute to your business’s search engine optimization (SEO) efforts. While the direct impact may vary, social signals can indirectly affect your search rankings.

However, it’s also important to consider the potential downsides:

  • Resource Intensive: Maintaining an active and effective social media presence can require significant time and resources. You’ll need to create content regularly, interact with users, and monitor your accounts.
  • Reputation Management: Social media can amplify negative feedback or customer complaints. You need to be prepared to handle such situations professionally and promptly.

We can help with all of the above. Contact us to discuss your needs.

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Digital Marketing General

What is your process for working with a new customer?

  1. We always suggest beginning with a brief (up to one hour) phone or video consultation (which you can book online). This is to make sure we’re a good fit for working together and go over any questions you may have.
  2. Once we decide we’re the right company to help you accomplish your marketing goals the process varies depending on what it is we’re doing for you. For a corporate branding or website project we’ll have you complete a questionnaire followed by an interview via video conferencing to help us get “in your headspace”. For a video or other marketing project we’ll have a video meeting to discuss and plan the project.
  3. We have simple contracts that spell out exactly what you’ll pay and what and when we’ll deliver. We ask for a 50% deposit, with the remainder due in tranches according to milestones that are met. In the case of Website-as-a-Service plans, you will create a user account and register a credit card to use for the monthly subscription. We’ll charge the first month’s payment when we begin building your site.
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What will the Infinite Monkeys client experience be like?

We know can be daunting to find the right marketing agency and investing a lot of money in activities that can make or break your business. We pride ourselves on not just designing great brands and building effective websites, but building collaborative client relationships that we maintain well after launch.

We place tremendous emphasis on outstanding, old-fashioned, “customer-is-king” customer service. Not just the basics like responsiveness, empathy, setting expectations, using non-computer-nerd language. Our clients are always thrilled with the results we deliver. But don’t just take our word for it.

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Besides a great portfolio, why should I consider working with you?

Here are 7 good reasons:

  1. BIG IDEAS, WITHOUT THE BIG OVERHEAD. We are a team of freelancers that together provide a range of digital marketing expertise. As a “virtual agency” with low overhead (no rent, utilities, insurance, etc.) we bring top quality, multi-disciplined results without the agency price tag.
  2. WE OWN THE ENTIRE MARKETING STRATEGY. We’re not just a website development company. There are hundreds of those to choose from. Sure we can make a great-looking website that rivals the best designed one’s you’ve seen. But we’re experienced marketing professionals that know how to convey the right message (what to say, what not to say, and the best way to say it) and how to tie the website into the company’s larger goals—like converting visitors into qualified leads. Having a website is not the same as having an online marketing strategy.
  3. YOU CAN TALK TO US. We have experience from the C-level of large companies, to various startups we’ve been involved with in the past 25 years. We’re pretty down-to-earth and easy to talk to. We listen, and we like to get to the point, focusing on your goals and understanding any barriers in the way.
  4. WE FOCUS ON INNOVATIVE SMALL BUSINESSES. We’re one too, and we understand the challenges of competing with companies with larger budgets. Frankly, we continually think like a startup, and we’re skilled at stretching dollars to the max.
  5. BRANDING STRATEGY EXPERTS. Your brand is the foundation of any marketing strategy. We’ve spent years getting into the DNA of brands, simplifying, clarifying and reinforcing its message: the promise to deliver a unique and consistent experience to your customer. Working with a company that does only websites or only videos means your website or video may be technically solid, but will be lacking in subtle ways that fail to tie it into your overall branding (as a result it can erode customer trust in you and impart the feeling that you’re not completely in control or capable of handling their business).
  6. USABILITY AND USER EXPERIENCE. Beyond what your message is, many ignore the importance of how your message is communicated. Someone experienced in user experience design must be well versed in aspects that are obvious (like fonts, colours, images) and those that are not (like layout, organization of content, visual cues). We have over 25 years of experience in interaction design, so we know how to make your message easy to communicate, a pleasure to receive, and how to make it sink in. Our Website-as-a-Service plan covers not only basic testing and quality assurance checking (for bugs, obvious issues) but also a full usability review. Very few companies go the extra mile to spend the time on this.
  7. CREATIVE STORYTELLERS. Can you explain what you do and why your customer should care in 20 seconds? Are you having trouble simplifying your message and explaining why you’re different? Sometimes you know what your business is and understand your value proposition, but don’t know how to message it. Maybe you know exactly what your message is, but need to find the best way to explain it. We help companies articulate their unique message and increase revenue through precise and persuasive communication.

And if you’re still on the edge, see what other clients say about us!

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How much should a small business spend on digital marketing?

This isn’t Field of Dreams. If we build it, they won’t come. You have to put a strategic effort in place to drive consistent traffic.

As a general rule of thumb, it’s recommended to spend 10-20% of overall revenue on all marketing expenditures, but there’s no exact answer. The most important numbers the return-on-investment of your marketing spend. The only wrong number for what to spend on digital marketing is $0—doing something is much better than doing nothing at all.

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What is the difference between SEO and PPC, and which is better?

PPC is an acronym for “Pay-per-click” (advertising) such as Google AdWords or “boosting” a post on Facebook. You place an ad, and you are only charged if and when someone clicks the add to take the action configured for the ad (usually to take them to a landing page on your website).

PPC is like a traffic faucet. We can literally turn traffic and sales on at the flip of a switch if we’ve designed a great PPC campaign. However, unlike an investment in SEO, the moment you stop paying for the ad, the traffic stops.

SEO grows your organic ranking in search engines, but requires a significant investment. SEO efforts drive organic traffic to your website that you do NOT pay for. Results are far from immediate, but last long after an SEO campaign has ended (although some maintenance is still recommended periodically).

So, which is better? Much like buying a home vs. renting, SEO is what builds equity but PPC permits instant results and provides the agility for quick strategy pivots. Both have their place, and we typically recommend a combination of both methods, in the beginning, phasing out PPC as SEO starts to yield results.

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What is PPC advertising?

Pay-Per-Click (PPC) advertising involves placing ads on search engines or other platforms to funnel traffic to your website, with charges incurred for each click on your ads.

Our role is to fine-tune your ad campaigns to attract precisely the type of traffic you desire, ensuring your investment doesn’t go towards attracting uninterested parties. By continuously monitoring and adjusting your campaign, we aim to reduce your cost-per-click, enhance the click-through rate, and boost conversion rates.

To achieve this, we craft highly specific ad campaigns and engage in rigorous testing of various elements and ad formats to identify the most effective strategy. Additionally, we ensure that your website’s landing pages are optimized for conversion to maximize the effectiveness of traffic arriving from your ads.

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What kind of social media marketing do you perform?

We manage and create content for Facebook, Instagram, LinkedIn, and YouTube. Social media marketing campaigns involve content creation, user engagement, and other activities that are designed to increase your company’s exposure on social media networks. We also aim to increase your follower and like counts to add to the number of potential clients that we are able to tap into every time we post.

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Is it important for my business to be active on social networks?

Whether you enjoy social media in your personal life or not, the answer is YES. Social media is an incredible way to continually tap into potential customers and increase brand exposure and awareness.

It’s said that you must interact with a customer almost about 10 times before they’re ready to take action. Social media is a great way to keep a consistent message and presence with your potential customers.

Being active on social networks can be important for your business depending on several factors, such as your industry, target audience, and specific business goals. Here are some considerations:

  1. Audience Engagement: Social networks are powerful tools for engaging with your audience. If your target customers are active on these platforms, it’s a good way to connect with them, understand their needs, and respond to their queries.
  2. Brand Visibility: Being active on social media can increase your brand’s visibility. As you create and share content that resonates with your audience, you can boost brand awareness and even brand loyalty.
  3. Market Insights: Social networks offer valuable insights into market trends and customer preferences. By monitoring social media, you can understand what’s trending in your industry and adjust your strategy accordingly.
  4. Cost-Effective Marketing: Social media can be a cost-effective way to promote your products or services, especially when compared to traditional marketing channels. With the right strategy, you can reach a large audience without spending a lot of money.
  5. SEO Benefits: Active social media profiles can contribute to your business’s search engine optimization (SEO) efforts. While the direct impact may vary, social signals can indirectly affect your search rankings.

However, it’s also important to consider the potential downsides:

  • Resource Intensive: Maintaining an active and effective social media presence can require significant time and resources. You’ll need to create content regularly, interact with users, and monitor your accounts.
  • Reputation Management: Social media can amplify negative feedback or customer complaints. You need to be prepared to handle such situations professionally and promptly.

We can help with all of the above. Contact us to discuss your needs.

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What does a digital marketing strategy cost?

We wrote an article on this topic here.

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Do you work with startups or smaller businesses?

Yes, we enjoy working with startups or businesses that are just starting to grow. We have been involved in several startups ourselves, so we know what it’s like when passion is high but cashflow is limited. It’s for this reason that we developed programs like the cashflow-friendly Website-as-a-Service, which offers predictable expenditures and scales as your business grows.

Although we prefer working with clients that like to think outside the box and innovate like us, we work with any clients that have a real commitment to growing the revenue and profit of the business. 

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Do you offer a marketing audit service or consultation?

As a top Victoria marketing agency, we offer comprehensive marketing audit and consultation services. Our detailed audit covers your website, branding, SEO, social media, and other marketing assets. We provide a prioritized list of improvements, along with potential effects and estimated costs, empowering you to make informed decisions for your business.

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