Branding

The art of shaping your customer's perception of you.

Branding is at the core of everything we do. 

Every design, every detail, every decision—all purposefully crafted to strengthen our clients’ brands.

Wherever you are in your journey, the monkeys can help.

New Brand Identity

We are adept at working with startups who have yet to create a brand and need help with their strategy and full execution of their new branding.

A Brand Refresh

We'll value and respect what you have and the goodwill that it carries, but a fresh coat of paint is sometimes what's needed to re-ignite the excitement and success of your brand and business.

Campaign-Led

For businesses planning a mult-month or multi-year campaign or launching a new product or new division, we can help you create awareness of your existing or new brand.
Brand refresh
  • Brand analysis and overhaul
  • Update of all visual elements
Visual identity
  • Logo design
  • Brand imagery
  • Custom iconography
Content Creation
  • Research
  • Keyword-optimized copy
Brand messaging
  • Value proposition
  • Positioning statement
  • Keyword identification
  • Elevator pitch
Naming and Trademarks
  • Name ideation and creation
  • Trademark search and application
Website overhaul
  • Make it modern and mobile-friendly
  • Improve the user experience
  • Add new customer-focused features
New marketing collateral
  • Printed materials and PDFs
  • Business cards and brochures
  • Promotional displays
Brand consistency
  • Brand style guidelines
  • Internal culture
  • Tone & personality
Packaging design
  • Print-ready artwork
  • Print production
Landing pages
  • Click-through
  • Lead capture
Email campaigns
  • Custom design
  • Mobile-friendly
  • Optimized copy
Social media campaigns
  • Imaging that gets noticed
  • Copy that that doesn't feel like marketing
  • Video demos

Why is Branding So Important?

Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.

Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience.

You can’t just tell people what your brand is—you need to show them. Your brand is the invisible thread that runs through your services, website, mailouts, emails, answering machine, even your team’s behaviour. These daily connections are the battleground where your brand will thrive or fail in existing and future customers’ minds.

The results of strong branding speak for themselves. It allows a company to rise above the competition solely based on recognition. It evokes thoughts, emotions, and ideas with a single image or phrase. Simply put, an excellent brand gets recognized for all the right reasons and when leveraged correctly produces a near insurmountable competitive advantage.

Products are made in the factory, but brands are created in the mind.
Walter Landor

How We Do It

Building bold, resonant, electrifying brands a highly collaborative process that begins with intense introspection and discovery, explores strategic and creative options, and culminates with the launch (or relaunch) of an authentic brand that cannot be ignored.

Building your brand requires a deep dive into what you offer, how you offer it, and who you offer it to. We will acquire a full understanding of your brand’s personality, values, vision, beliefs, style, emotional impact, and so much more in order to build a brand you and your client will love.

Most graphic designers can’t help you figure out your brand (their genius is design, not brand psychology and strategy). We combine professional brand strategy and many years of marketing expertise with a depth of experience in graphic design. We help you uncover all the things that make your brand special and design the imagery that make it sparkle, too.

CONTACT US TO DISCUSS YOUR NEEDS
We create consistent identities, brand voices, and touch points. The end result is a custom, unique, and powerful brand designed to be different and withstand the test of time.
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