Regardless of your industry, 90% of what you do is the same as your competition.
Your product can be copied in a heartbeat, your prices undercut, your people poached.
The remaining 10% is unique to you. It’s your soul, your essence, your identity.
We uncover those attributes thing that cannot be stolen.
Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.
Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience.
You can’t just tell people what your brand is—you need to show them. Your brand is the invisible thread that runs through your services, website, mailouts, emails, answering machine, even your team’s behaviour. These daily connections are the battleground where your brand will thrive or fail in existing and future customers’ minds.
The results of strong branding speak for themselves. It allows a company to rise above the competition solely based on recognition. It evokes thoughts, emotions, and ideas with a single image or phrase. Simply put, an excellent brand gets recognized for all the right reasons and when leveraged correctly produces a near insurmountable competitive advantage.
Building bold, resonant, electrifying brands a highly collaborative process that begins with intense introspection and discovery, explores strategic and creative options, and culminates with the launch (or relaunch) of an authentic brand that cannot be ignored.
Building your brand requires a deep dive into what you offer, how you offer it, and who you offer it to. We will acquire a full understanding of your brand’s personality, values, vision, beliefs, style, emotional impact, and so much more in order to build a brand you and your client will love.
Most graphic designers can’t help you figure out your brand (their genius is design, not brand psychology and strategy). We combine professional brand strategy and many years of marketing expertise with a depth of experience in graphic design. We help you uncover all the things that make your brand special and design the imagery that make it sparkle, too.