With average salaries running from $105,000 to $250,000 (plus benefits, office space, equipment, etc.), an outsourced consultant can be a wise alternative. For less than the cost of a full-time marketing director we provide strategy, design, content development and marketing plan creation and implementation on a retainer basis. This allows companies of all sizes to benefit from C-level marketing expertise.
Fractional marketing refers to paying for only the amount of marketing you require to match the stage your company is in. This is a great option If you're not able to afford a full-time marketing position—we can assist you for 2 days a month, 10 hours a week, 20 days a month, etc. We’re a turnkey marketing department that can help you get more leads capture market share, or create or build your brand.
Perhaps you have some internal talent within your organization to execute your strategy, but you need someone to orchestrate and oversee these efforts.
Rather than add to headcount, we can serve as your outsourced Marketing Director, helping flesh out plans, assign projects, manage budgets and supervise outside vendors.
Tradeshows – for many industries companies, exhibiting at tradeshows has a massive pay-off. We’ll create a show experience (booth, materials, takeaway items, pre- and post-show communication) that maximizes the return on this sizeable investment.
Out-of-home advertising – for some companies, billboards, bus ads and other “out of home” devices are powerful. Let’s discuss if this type of marketing is the right investment for you.
Building signage – from internal wayfinding to simple name-on-the-building signs, we’ve developed nearly every type of building signage there is.
Vehicle wraps – if you have corporate cars, let’s use them to effectively represent you. We’ll skip those tacky door stickers and get you a wrap that’s far more effective.
Collateral – do you have collateral for all of the different points in the buyer’s journey, and for all of the people involved in buying decisions? We’ll map out the journey, commonly-asked questions and stakeholders for each stage, then produce collateral that will get people to the sale faster and more successfully.
Email automation – nurture leads at their pace through auto-deploying emails, triggered based on action or time, that educate them about your offering and get them ready to buy.
Sales + marketing alignment – improve how you’re nurturing leads, and close more sales with ongoing cross-functional communication and reports.
CRM (Customer Relationship Manager) – if you aren’t tracking leads with CRM software, we can find and implement the best CRM for you. A CRM makes marketing and sales more efficient and effective.
Marketing & sales collateral – we’ll assist your sales team in closing sales and moving more people from consideration to purchase by developing webinars, brochures, slideshows, whitepapers and other sales tools.
Brand design – We are adept at working with startups who have yet to create a brand and need help with their strategy and full execution of their new branding.
Brand architecture – if you’re introducing new products or sister companies, or if customers are confused about your current identity, we'll tweak how your brands are presented so that buyers focus on what matters: buying!
Naming – business and product names matter — a lot. The name you choose should be informed by your budget, brand reputation and competition, among other factors. We’ll lead you through a painless process to select a great name, then take care of the legal and registration nitty gritty.
Product launch – from creative and messaging to ads and customer notices, there are many (often moving) parts to launching a product.
Market research – buyer feedback and opinions can save you thousands of dollars and years of wasted effort. Either working solo, or partnering with a research firm, we’ll devise and run the research project, then present the findings to you.
Read more about our branding services.
Website design – a well designed, modern web presence helps people find you, learn about what you’re selling, and moves them to speak with sales. We'll handle everything involved, including messaging, design, construction, deployment for a low monthly cost, allowing you to save your capital for other marketing efforts. Read more about our Website-as-a-Service programme.
Social media – yes, you should be on social media — even if you’re selling the most esoteric of products. We’ll write and post for the company, and answer buyer and customer messages as they come in.
Digital and analogue advertising – whether your campaign would benefit from digital billboards, animated HTML5 ads, pay-per-click search advertising or magazine ads, we have a lot of experience.
Video – customers love video, particularly during the research phase. From explainers to 5-second video ads used to drive website traffic, we will script, produce, and deploy your new video, not to mention report on their effectiveness. Read more about our experience with video.