An Infinite Number of Monkeys
Outsourced Digital Marketing

Website-as-a-service monthly all-inclusive plan

An innovative way to build, manage and maintain your website

Just as most of us pay monthly for our smartphone and cellular/data service rather than buying the phone outright at a huge expense, Website-as-a-Service (WaaS) allows you to have a premium website for a low monthly cost.

Everything is taken care of for you, so you don’t need to think about it.

No Up-Front payment; predictability of costs

With traditional website development projects you pay 50% upfront and 50% when the website is launched. With WaaS, there are no up-front costs, just a low monthly fee, and the same fee every month you use the service1.

Everything's included

With just a couple exceptions2, everything is taken care of, allowing you to outsource everything website related and focus on sales. See below for a complete list of what we mean by “everything”.

Always up-to-date

As your business grows and new sales programs are developed, the website keeps pace. You can make the changes you want, or you can ask us to make them. Anything that needs to be changed is included in the monthly fee.

Always secure

Think of it as insurance against security breaches. Your website is protected against hacks and online attacks by utilizing the latest security techniques. If the site is ever compromised we’ll fix your site at no additional cost.

Always in style

Website design standards change over time. With WaaS your website always looks great on every device. Rather than paying for a design refresh—usually close to the cost of the initial design—we can make updates anytime. It’s all included.

Every website includes:

Built with WordPress

Custom Designed

Mobile Responsive

Hosting Included

Illustrations and Photos3

Clear Calls-to-Action

Well-designed Sales Funnels

Lead Capture Forms and CRM Integration4

Unlimited Content and Layout Changes

Automatic Backups

Latest Security

Google Maps Integrations

  1. Monthly cost scales as the number of active pages increases or decreases. Monthly fees are charged to your credit card on the first day of your monthly billing cycle.
  2. Advanced custom features, API programming, and custom videos are not included in the monthly fee.
  3. Applies to standard stock images. Custom photography or premium royalty-free stock photography from Getty Images or Stocksy are not included and may be recommended, but remain optional.
  4. MailChimp and integration is included, others can be added but may or may not involve a cost.

Website-as-a-service vs. Traditional

Comparing payments over time for the same website

Website-as-a-service Traditional
SUMMARY You pay a monthly fee that covers design, development, hosting, maintenance, security and any changes to the site. Essentially, everything required to keep your site fresh and up-to-date. You pay for your website up front—typically 50% in advance and 50% at launch. Once it's completed, you have financial responsibility for hosting, maintenance, updates, security and anything else. When you want to add new pages, redesign a page, or overhaul the look and feel, you pay for that too.
Upfront cost Just the first monthly payment $3K to $10K+
Cost varies depending on number of pages? Yes Yes
Cost varies depending on number of features? No Yes
Ongoing costs Just the same monthly payment Anything required or desired is an additional cost (hosting, backups, domain registrations, security certificates, plugin licence renewals, layout changes, etc.)
Website hosting, maintenance, security, backups, anti-spam All included. Daily backups. Weekly maintenance to keep site secure and running efficiently. Top-tier firewall and security plugins installed. $250 to $600 annually, plus additional labour as required.
Content updates, layout changes, addition of new features. All included (with certain exceptions)2. We'll add new pages1, re-arrange content, make whatever changes you want. While you can make some changes with the WordPress CMS (Content Management System), some things like page navigation are tied tightly into the site structure and should be done by us. Plus, you don't really have the time to do changes. We typically charge by the hour.
Troubleshooting, Fixing, restoring backups All included. We utilize the latest security techniques to prevent website attacks. But, if your website is ever compromised will will fix and restore your site at no additional cost. It's not uncommon for websites to be hacked, or issues to arise from bugs in components used in the site design. Any labour and software needed to repair a broken site is billable at our hourly rate.
Website refresh Because all changes to the site are included, your site will usually be continually updated as your company grows and evolves. Websites have a shelf life. Styles change and technology continues to improve. Most companies update their website every 1-1/2 to 2 years.

The Infinite Monkeys
Website-as-a-service monthly all-inclusive plan

Regular website

E-commerce website

Regular Website

USD $30/page
  • $30/month per page for the first 5 pages, then $12/month for pages 6+.
  • No upfront costs (other than your first month's payment).
  • We take care of everything.2
  • Minimum 2-year commitment.
  • Billed to your credit card one month in advance.



  • Professional, hand-crafted, CUSTOM design (NOT off-the-shelf template-based)
  • Development in WordPress with full Content Management System (CMS)
  • Unlimited design revisions
  • Unlimited update requests
  • Blog infrastructure (blog archive page counts as one page toward the page count, individual blog article pages do not). Blog article content is not included—you can post new articles, provide us the content to post, or hire us to write blog articles.
  • Contact and other lead generation forms
  • Embedded video (video production is not included)
  • Technical support (5 days per week via email, text message or phone, weekend and holiday support via email or text message for emergencies or critical issues)
  • Dedicated account representative
  • Detailed website visitor and traffic analytics dashboard
  • Integrated site search


  • Stock photos3
  • Photo manipulation
  • Illustration design and creation
  • Mobile optimization (responsive design)
  • Optimized HTML5 website structure
  • Content optimizations

SEO & Converstion Optimization

  • Submission to Google and Bing
  • Website speed optimizations
  • XML sitemaps
  • Title, link, meta optimizations
  • Keyword analytics optimizations
  • Social media sharing metadata and images for all pages and blog posts


  • Monthly website review for plugin updates and publicly-disclosed vulnerabilities
  • DDOS protection via a ‘closed network’ platform allowing only humans at a normal rate.
  • Web Application Firewall tuned for WordPress that blocks over 2M requests every 24 hours.
  • SSL security certificate
  • Highly efficient real-time malware detection tuned for WordPress.
  • Local and network brute force site hacking protection
  • Two-factor authentication

Cool Site Features

  • Social Media
    • Social logins
    • Embedded Facebook, Google, Trustpilot, Amazon, Yelp, AirBnB, and TripAdvisor reviews
    • Instagram feeds, Twitter feeds, Facebook comments
    • Social share buttons
    • Video embeds or galleries
  • E-commerce
    • Custom order confirmation page and emails
    • Basic affiliate marketing support
    • Subscriptions
    • Stripe payment gateway
    • Custom product badges
    • Payment by purchase order
    • PDF invoices and packing slips
    • Custom, high-converting, simplified cart page
  • Pricing calculators
  • Charts and graphs for displaying data
  • Custom branded login page
  • Interactive dealer locator maps
  • Simple to complex forms of virtually any kind (custom programming, if required, is not included)
  • Simple to complex tables
  • Interactive FAQs
  • Appointment booking calendars
  • Lead capture integration with MailChimp or others (depending on the CRM, extra charges may apply although it’s rare)
  • User activity logging
  • Many, many more…have a look at some sites we’ve done to get an idea of what we can do!

Standard Pages

These common pages don’t count toward the total pagecount for the purposes of determining the monthly price.

  • Account pages: Login, register, forgot password, my account pages (all contribute a single page to count)
  • Order pages: Cart, checkout, order confirmation pages (all contribute a single page to count)
  • Individual blog posts (only the main blog archive page counts)
  • Individual e-commerce product pages (only product archive or product catalog pages counts)


  • Industry-leading Google Cloud Platform for future-proof infrastructure.
  • Commercial Litespeed Enterprise web server specialized in WordPress caching and PHP processing.
  • World’s fastest content delivery using Google Cloud CDN global network.
  • Reliable, resilient, low-latency Google Cloud DNS serving from Google’s worldwide network.
  • Server and website maintenance
  • 5GB data storage
  • 16 hr/day uptime monitoring
  • Up to 10K visitors/month
  • Custom domain name registration and renewals
  • Unlimited subdomains
  • Automated daily incremental backups, long-lived distributed backups & disaster backups.
  • Robust security to prevent against hackers and malware
  • Anti-spam filtering
  • Image lazy-loading for increased page loading speed
  • Web traffic dashboard
  • Page caching
  • Image size optimization


Are there any setup fees or upfront costs?

No—just the first month’s payment. The cost of everything is included in the monthly rate. For example, if you want us to design, build and maintain a 5-page website, your monthly payment is $150, and you’ll pay that in advance.

Is there a minimum term requirement?

A two year minimum commitment is required.

What happens if I cancel my subscription?

Just like your cell phone plan, you’ll need to buy out the contract. We’ll provide you an archive of your website so that it can be installed on a different web server, and you’ll now be responsible for the cost of any premium plugins used, if they are kept.

Will there be other fees?

Only if you want to add any features that aren’t included in the plan (to the left). The WaaS plan includes everything to design, build, launch, and maintain a modern, fast, SEO-friendly, future-proof website on the Internet. You’ll only pay your quoted monthly rate, which varies only by the number of pages that make up the site.

What are some examples of what would not be included?

Custom development, custom integration with external systems, functionality that requires a plugin costing more than $50/year. We’ll always try to find the most cost-effective solution, and even these do not necessarily require extra charges. Talk to us about what you have in mind.

What if I want to add a new page partway through a month?

The monthly cost will increase as soon as we begin design of the new page and your next payment will reflect the new page. If you add any new pages during the last 6 months of the 2-year term, the term is extended by 3 months for every page added.

Who creates my website content?

It’s typically a collaborative effort. You know your story better than anyone. You also likely have copy that’s been created in the past that makes a good starting point. We’re happy to use it verbatim or we can refine it to ensure your unique value really shines.

Will the per-month, per-page rate increase over time?

Possibly, but we guarantee your monthly per-page rate will stay the same for a minimum of two years.

What if I’d rather pay for the main website design and development upfront and other services separately as they are utilized?

Sure, we can do that.

What are the typical costs I should expect with the traditional, a-la-carte pricing model?

  • Initial website design and development – depends on many things, but $2,200 to $3,500 for a small, 4-8 page website is typical.
  • Stock images $40 to $250 (one-time)
  • Registrations and certificates – $10 to $100 annually
  • Software plugins and themes – $200 to $600 annually
  • Hosting, maintenance and security – $150 to $500 annually
  • Content & design updates – $250 to $2,000 annually

What forms of payment do you accept?

We accept Visa, Mastercard, Discover and American Express for monthly plans. We also accept check or Interac e-transfer payments if you’re pre-paying for a whole year.

Why do you charge in US dollars?

Most of our clients are based in the US or overseas, and are familiar with US currency (like us Canadians). But only Canadians understand Canadian dollars.

Any other reason to do an Infinite Monkeys WaaS monthly plan?

Our monthly pricing model allows us to manage our own infrastructure and software solutions. This keeps our reliance on third-parties to an absolute minimum and allows for a true end-to-end solution. You’ll never get a random bill from a company you didn’t know about (seriously, this happens a lot!) We’ll never tell you “the problem isn’t on our end” and point the finger elsewhere. We can address just about every issue within a single phone call or email.