RIoT

IoT / Environmental monitoring

RIoT (The Remote Internet of Things), a technology startup, hired us to develop their brand and jumpstart marketing for their innovative remote networking products which allow bidirectional access to remote environmental sensors at a dramatically lower cost than previously possible. RIoT had just acquired the assets of GroPoint (which we also worked on). We operated as the in-house marketing department from 2017 to 2018.

 
                Brand design
Brand management
Web
Fractional marketing management
Packaging design

Branding Strategy

In addition to the main RIoT brand (and GroPoint brand for the soil monitoring division that they acquired), we also developed two sub-brands to promote RIot products to different market segments: Titan and Orbit. We also created the product family names "Radius" and "Xo".