Stevens Water Monitoring Systems

Environmental monitoring / IoT / Hydrology / Soil Science

Stevens was founded in 1911, and for many decades has been a leader in water monitoring (water quality, floods, groundwater) and more recently, soil monitoring after the acquisition of the IP for a unique patented soil sensor technology (HydraProbe). We were hired in 2015 to do a complete brand overhaul and re-position the company as leading the charge in cloud computing, which was beginning to make inroads into environmental monitoring. We stayed with the company for 5 more years to run all facets of the marketing effort, anchored by a large eCommerce website.

  • Brand design
  • Brand management
  • Web
  • eCommerce
  • Video
  • Fractional marketing management
  • Packaging design
Stevens has counted on An Infinite Number of Monkeys to handle all our marketing for the past 5 years. Starting with a complete rebrand of the company, they continued to elevate our brand with every campaign, tradeshow display, video, whitepaper, datasheet, presentation and website that they developed. We have greatly enjoyed their integrity, creativity and professionalism.
Scott South
President and CEO


After refreshing the entire corporate branding in 2015, we developed names and brands for several Stevens products.

As a 104-year old company, the corporate logo had already changed several times, most recently in the early 2000s. We developed the new brand to recognize the company's focus on the measurement of water and the increased role of cloud computing in environmental monitoring.
We created the Avo brand for a new innovation aimed at simplifying the collection of remote data with an all-in-one, "plug-and-play" family of devices. The name was short and catchy and a good candidate for trademarking, and the brand took cues from the Stevens brand.
HydraProbe (which we changed from the original use of "Hydra Probe") was Stevens' most important (and most profitable) product. Being unique from all other soil sensors (and patented), we created this brand for the product.
We created the HydraGO brand for an expansion of the company's HydraProbe products providing portable, all-in-one soil measurement.
SOLO was another unique product innovation, a a first-of-its-kind power sensor, conditioner and remote power controller. We again took cues from the Stevens brand.
POGO was a separate division of Stevens targeting the golf course market with new products based on the HydraProbe.

Collateral (Company Profile)

With such a rich history after 104 years, we developed a corporate profile to help introduce new customers to the company and reinforce Stevens' leadership in water monitoring.  

Collateral (Product Catalog)

With over 150 products (both 3rd-party and manufactured by Stevens) we created a product catalog of all offerings, which also reinforced why each was best-in-class and reminded customers of why Stevens was the right company to work with. We produced in print form and used a digital (PDF) version as a lead magnet on the website.


This infographic was presented on three 8-foot tall panels as part of a Smart City exhibit in India. It showed our audience how Stevens products fit into a Smart City IoT ecosystem and helped solve various challenges faced by cities worldwide.


Tradeshows were a key marketing strategy we employed, and we exhibited at 10-12 per year, both in the US and international locations.

Website + eCommerce

With over 150 products, a system configurator, full eCommerce, distributor locator, conference/tradeshow event calendar, video library, customer case studies, and a blog, the Stevens website is the largest website project we've developed (after

Stevens also owned the domain, which we created using the content from our soil resource guide. One benefit is that it could link directly to Stevens' website product pages.

Packaging Design

We created the labels for several hardware products.

What really impressed me most is their ability to turn a multitude of different stakeholder requests into a single unified message. No matter how difficult the subject—any technical and scientific concepts—they knew how to get it done.
Rob Zeijlemaker
Director of Business Development


We researched and wrote this 52-page Soil Resource Guide as a valuable compendium that reinforced Stevens' leadership in soil monitoring, and provided it as a free download (in exchange for an email address) on the website. In printed form, it was an impressive book which prospects were happy to receive (rather than typical swag) at tradeshows.


Product datasheets were created for most Stevens-produced products. They were printed for use at tradeshows and in-person sales team meetings, and also distributed in PDF form.


Introduction to Avo - 2018
SOLO product explainer - 2016
Self-running slideshow for use as part of a trafeshow enhibit - 2016