Stevens was founded in 1911, and for many decades has been a leader in water monitoring (water quality, floods, groundwater) and more recently, soil monitoring after the acquisition of the IP for a unique patented soil sensor technology (HydraProbe). We were hired in 2015 to do a complete brand overhaul and re-position the company as leading the charge in cloud computing, which was beginning to make inroads into environmental monitoring. We stayed with the company for 5 more years to run all facets of the marketing effort, anchored by a large eCommerce website.
With such a rich history after 104 years, we developed a corporate profile to help introduce new customers to the company and reinforce Stevens' leadership in water monitoring.
With over 150 products (both 3rd-party and manufactured by Stevens) we created a product catalog of all offerings, which also reinforced why each was best-in-class and reminded customers of why Stevens was the right company to work with. We produced in print form and used a digital (PDF) version as a lead magnet on the website.
This infographic was presented on three 8-foot tall panels as part of a Smart City exhibit in India. It showed our audience how Stevens products fit into a Smart City IoT ecosystem and helped solve various challenges faced by cities worldwide.
Tradeshows were a key marketing strategy we employed, and we exhibited at 10-12 per year, both in the US and international locations.
With over 150 products, a system configurator, full eCommerce, distributor locator, conference/tradeshow event calendar, video library, customer case studies, and a blog, the Stevens website is the largest website project we've developed (after fishlodges.com).
Stevens also owned the domain soilsensor.com, which we created using the content from our soil resource guide. One benefit is that it could link directly to Stevens' website product pages.
We created the labels for several hardware products.
We researched and wrote this 52-page Soil Resource Guide as a valuable compendium that reinforced Stevens' leadership in soil monitoring, and provided it as a free download (in exchange for an email address) on the website. In printed form, it was an impressive book which prospects were happy to receive (rather than typical swag) at tradeshows.
Product datasheets were created for most Stevens-produced products. They were printed for use at tradeshows and in-person sales team meetings, and also distributed in PDF form.