In part 2 of 2 of our look at increasing average order value (AOV), we’re going to look at some of the best techniques to help accomplish this. In part 1, we explained what AOV is and why it’s important to measure this and continually striving to increase it. Let’s get right into some practical ways of doing so. Note…

Boosting Average Order Value (AOV) is one of the most effective ways to increase revenue for your e-commerce store (besides acquiring new customers, which is more costly). In this article, we explore why measuring AOV is essential, how it impacts profitability, and why it’s a critical metric for optimizing your marketing strategy. From reducing customer acquisition costs to improving profit…

Designing the software UI (user interface) and UX (user experience) for the constraints of using a productivity tool in a keyboard-less, mobile environment required me to learn the fundamentals of human-computer interaction that I still use today. It required a reinvention of the way property loss estimates could be built—visually, with a focus on simplicity and efficiency. I still spend…

What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is the practice of guiding users who are already on your website towards taking a desired action, such as filling out a contact form, signing up for your newsletter, or completing a purchase (a “conversion”). Many factors impact conversion such as lacklustre calls-to-action, poor site usability, slow page loading speed, and…

Simplicity beats complexity—that’s the idea behind processing fluency, also called “cognitive fluency” and “cognitive ease”. It refers to a user’s subjective perception of how easy or difficult it is to process and complete a mental task. In short: we prefer things that are easy to read and understand (“fluent information”). Understanding something effortlessly helps us act quickly and confidently.

Determining how much a small business should spend on marketing depends on several factors including the business’s size, revenue, industry, growth stage, and marketing goals. While there’s no “right” answer to this question, there are some general guidelines that can help you in setting your marketing budget.

If you’re wanting to start selling your products (or e-learning courses, or other services) online, you need an e-commerce website. In 2024 there are really only two realistic platform options: WooCommerce and Shopify. This article explains why most digital marketing agencies, including ours, recommend WooCommerce for the majority of cases. There is clearly significant interest in this topic of which…

WordPress is a content management system (CMS), which means it’s designed to help organize and display the content on a website. It’s the underlying platform or framework behind the scenes of a website. We use WordPress for all of the websites we build. Of course, there’s a lot more that goes into a creating our websites than just WordPress, such…

Here’s a detailed explanation of how your online store works, and how orders are processed. If your e-commerce website has been built under our Website-as-a-Service (Waas) plan, then your web store site has been built with Woocommerce, the de facto standard for WordPress e-commerce.

A question we are often asked is “what does a digital marketing strategy cost?” Just the other day we had a customer who wanted to know what it would cost get enough traffic to have 20 orders per day and to get on the first page of Google results. Short answer: a lot, but totally worth it. The long answer:…