It's not that we were overly frustrated with Google Analytics. Sure, it's interface is overly complex and it's difficult for our clients to get the data they need. Of course it's also slow to load—and it does impact your site speed. But the one thing that I firmly believe we all should be paying closer […]
AN INFINITE NUMBER OF MUSINGS
A question we are often asked is "what does a digital marketing strategy cost?" Just the other day we had a customer who wanted to know what it would cost get enough traffic to have 20 orders per day and to get on the first page of Google results. Short answer: a lot, but totally […]
We are often approached by Victoria small businesses and startups for help with growing their business. Many have been doing their own guerrilla marketing, some have worked with other companies, most have a limited budget. These companies ask us for advice about how to spend smartly so they are positioned for growth. That is, what should they spend to get the best bang-for the-buck in the long run.
This questionnaire serves a few purposes: first it forces you to organize your thinking about your vision for your new website; secondly it provides the information we need to need to get a feel for your vision and explore the right details during our website planning kick-off meeting.
WordPress is a content management system (CMS), which means it’s designed to help organize and display the content on a website. It's the underlying platform or framework behind the scenes of a website. We use WordPress for all of the websites we build. Of course, there's a lot more that goes into a creating our […]
These questions will help us get started developing your brand. Your responses will augment but not replace our initial kick-off meeting. Answer only the questions you can and want to—but the more information you provide, the smoother and faster the process goes. There are also no wrong answers here (other than your name and email!)
Developing a professional brand is a long-term investment. Because your brand affects how prospects perceive you, and is echoed in every bit of marketing you do from your website to social media to email campaigns, a rock-solid brand that positions you as a leader will pay dividends for years, especially as new competitors enter your space.
Our customers are always delighted with the work we do, because unlike most creative marketing companies that do branding work, we don't limit the number of designs we'll create and force you to like something we've created. We'll keep working until the design that we've created is absolutely perfect. While this may seem like a great way to erode all profits from a job, we've been doing this for long enough that we're confident we can develop the right brand even giving our client this flexibility.
From time to time we encounter small business clients who have either already built their company website using Wix or are comparing our Website-as-a-Service plan to Wix. While Wix is sufficient for building personal or hobby websites, we always strongly recommend against using it for business websites.
Building a website is like building a house. It takes a team of people (all with specialty skills) to come together and build it. You need an engineer, designer, and structural builders. When you build your website with platforms like Wix, you're trying to build a house all by yourself and it may end up looking decent but it’s going to have a lot of structural issues. It’s going to end up costing you more in the end than hiring a professional to get the job done.