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SEO and Conversion Optimization

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There's no point having a website if your clients can’t find it.

Almost 90% of people use a search engine to find businesses prior to purchase. A fast, optimized and easily navigable website is critical for any B2C or B2B company, but if your customers can’t find it, your investment won’t pay off.

Search engine optimization (SEO) is the most time-consuming, creative and costly part of any marketing campaign, but it beats any other channel in driving leads, sales and positive ROI.

We can help you achieve high rankings in the major search engines.

What is SEO?

SEO (Search Engine Optimization) consists of optimizing your website based on referencing criteria established by search engines. The goal is to improve the way in which search engines understand and value your online content. If your site is optimized for SEO, Google will serve it to more users. The higher you rank on search results pages, the more traffic and potential clients will visit your website.

How Will We Get You a Top-Ten Ranking?

We use a holistic SEO approach to deliver exponential organic growth for clients. It focuses on improving websites to better meet Google’s core ranking factors: Backlinks + Signals + Content + Technicals.

After initial research and analysis on your business, industry and competitors to identify keywords and develop a plan, we employ three SEO optimization strategies:

  • Technical website optimization (speed, user experience)
  • Visual and textual content optimization (on-site SEO)
  • Online reputation optimization, AKA domain authority (off-site SEO)

The first is covered in the monthly price of our Website-as-a-Service programme.

The other two involve a multi-month SEO campaign, starting at $600 per month. During this campaign we will build your site’s authority in Google’s eyes by creating quality backlinks from other sites and employ a content marketing strategy which involves creating and distributing content across multiple channels including social media and your blog.

Getting Customers to Your Site is Only Half the Battle.

Persuade Your Traffic Toward Your Desired Goal

While SEO and Pay-Per-Click advertising focus on driving traffic to your website, Conversion Rate Optimization (CRO) is the practice of guiding users who are already on your website towards taking a desired action, such as filling out a contact form, signing up for your newsletter, or completing a purchase (a “conversion”).

Conversion rate optimization involves testing and iterating on your website elements to drive more users to a conversion. 

Many factors impact conversion—calls-to-action, site usability, landing page copy, and even fonts and colours can get in the way of users completing conversion actions when they visit your website.

We pair the most effective CRO techniques with data analytics to improve on the conversion process and help websites win more leads and customers.

While your WaaS website will be initially designed for optimal conversion, we recommend a separate CRO campaign to measure and analyze your visitor behaviour and continually tweak the design. While the study and analysis are a separate service, all changes made to the site are of course included in the WaaS program.

SEO drives visitors, but traffic is not the goal. Every abandoned shopping cart, un-clicked link in the sales funnel, and form that goes unfilled is a lost opportunity.

Improve

Analyze

Test

Plan

Unlocking Your Site's True Potential

There are many conversion rate optimization strategies that can decrease bounce rates and increase conversion rates across your web pages. What CRO techniques will work best for your website will depend on your conversion funnel, the products or services your brand offers, and the unique needs and preferences of your target audience.

Minimizing distractions, unnecessary form fields, and simplifying the checkout process can all lead to higher conversion rates. To identify what design elements need attention on your website, we use behaviour tracking tools to study user behaviour and identify any pain points.

Throughout the conversion optimization process, we’ll leverage data and analytics to better understand the behaviour of your website visitors and implement a highly-targeted CRO strategy. Then, through extensive A/B tests and multivariate testing, we implement and iterate on design elements in order to improve the number of website visitors who complete your brand’s desired conversion action.

More questions? We've got answers.

FAQs

Start a sales stampede with our SEO-savvy simians.

Operators are standing by.

Working with the Monkeys has been a brilliant experience! Manual website tasks which used to take hours have been automated by at least 90% leaving me more time to grow my directory platform.

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Mike McManus, Founder and Owner

Kiln Share