Client Profile
COIRI
HR data benchmarking
New branding, new website and a powerful web app to automatically analyze and report on hundreds of yearly HR survey results.
For over 80 years, COIRI (Central Ontario Industrial Relations Institute) has been providing Ontario companies accurate benefits practice, HR policy, and compensation benchmark data. COIRI’s main product is compiled analyses of hundreds of thousands of data points gathered from their annual HR survey of Ontario-based corporations. These analyses are invaluable for Ontario companies for attracting and retaining the best talent, and for ensuring that their benefits and compensation practices are in line with the best practices of their peers.
What we did:
Infinite Number of Monkeys created a new website for us, and it is by far the best site we’ve ever had!
It became obvious very early in the build that the Monkeys truly understood what effective marketing looks like. The writing is clear, compelling, and perfectly aligned with who we are and want to be. The pages are so well-crafted that I, as the client, found myself thinking, “I would buy this product!”
After years of spending money on mediocre marketing, Infinite Number of Monkeys turned things around. The quality of their work, their strategic thinking, and their ability to expertly position us in the market exceeded every expectation.
The result is beyond good — it’s thoughtful, persuasive, and strategic. They captured everything we were trying to say, far better than we could articulate it ourselves. I would recommend Infinite Number of Monkeys without hesitation to anyone looking to elevate their brand and marketing.
Jane Stewart, Owner
COIRI
Redesigned Website
We took apart the old messaging and rewrote the entire story from scratch to clearly communicate COIRI’s unique value proposition. We then designed a new website and a powerful conversion funnel to channel generate new leads and channel visitors to the new flagship offering “Clarity”. The design speaks to the corporate audience but is also friendly, modern, and easy to navigate.
The Clarity Web App
Up until we developed the Clarity web app, COIRI had been manually (using a spreadsheet) compiling and analyzing the results of their annual HR survey, and distributing their survey result reports in printed form (books). Not only was this expensive and time-consuming (reducing margins), but it was not what their customers wanted.
Clarity by contrast is analyzes data in real-time, provides searchability and filtering to allow customers to quickly find the data they need at any time.
Branding and Marketing Strategy
We refreshed the COIRI brand and developed and executed a 12-month marketing plan including content and social media marketing.
Website
https://coiri.com
Working with Infinite Number of Monkeys on our web application was fantastic! The Monkeys were great communicators, responsive to questions, and unfailingly detail-oriented. No matter what you throw at them, they figure it out and make it look so easy.
As the app came together and we began testing it, we were blown away. The amount of thought and functionality that was so expertly packed into the platform is remarkable. It’s clean, modern, and extremely well designed. It’s powerful without ever feeling complicated.
What is most impressive about the app is how easy they made a very complex process feel. Everything is at the user’s fingertips, navigation is intuitive, and information is easy to access. They knocked it out of the park big time.
The team at Infinite Number of Monkeys are smart, creative, and untiring. The work done on our app is truly exceptional.
Jane Stewart, Owner
COIRI