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Client Profile

Forest Technology Systems

Environmental monitoring

The fts logo on a black background.

Reinventing a tired brand and setting up an established but struggling company for 21st century success.

Forest Technology Systems began in 1980 with a focus on the fire weather meteorological niche. Their customers included 100% of the top 50 forest management agencies in the world. Later they entered the Hydrological monitoring market, with the same focus on reliability, product durability and operational simplicity as the fire weather market demands. We did a complete re-brand of the the company and then functioned as the marketing department from 2009 to 2015, during which time their revenues doubled from about $5.5 million to over $11 million.

What we did:

I would absolutely 100% recommend Infinite Monkeys to any business that needs to boost their marketing presence, customer engagement or brand recognition! Their ability to translate complex concepts and clearly illustrate the value proposition had a profound impact on the sales team’s ability to close deals. His marketing strategies enabled growth and helped present the business and products at a much higher level than previously possible.

The fts logo on a black background.

Tyler Smith, Director of Technical Sales

Forest Technology Systems

Collateral (Product Catalogs)

With a significant stable of both 3rd-party products and those that were designed and manufactured in-house, a product catalog in printed form and electronic (PDF) was a must.

A brochure for a website in Canada with a green and black design.

Branding

We created several brand names for FTS products, including:

  • Axiom (datalogger/DCP)
  • AirTalk (remote audio notification system)
  • SedEvent (sediment monitoring system)
  • DigiTemp (digital temperature sensor)
  • Eon (ultra-durable GOES antenna)

All products are still successful today.

Tfs brochure design for a website in Canada.

Collateral (Product Datasheets)

A brochure showcasing a BC website is open on a white surface, demonstrating effective marketing strategies.

Magazine Advertisements

FTS had been the worldwide leader in fire danger monitoring equipment for many years, but markets outside of North America did not recognize this. We developed several campaigns to position the company this way, ultimately earning significant business in Australia, China and South America.

A Canada-based marketing magazine featuring a captivating image of fire.

Tradeshows

With mostly physical products sharing a key characteristic of ruggedness, tradeshows and conferences were an important aspect of our marketing strategy. We handled all aspects of every event (and attended most).

Two roll up banners featuring the word reliability for marketing campaign.

We distributed almost 600 of these invitations at a tradeshow to promote a private party where we would unveil a new hydrological product before entertaining the crowd with a professional magician. The event was packed to capacity for the duration, enough product was sold at the show to pay for the event twice and FTS became known for fantastic parties.

A person holding up a flyer advertising amazing things in BC, Canada using marketing tactics.

Whitepapers

Whitepapers were created as part of our effort to establish FTS as the worldwide leader in fire weather.

A marketing brochure showcasing a heroic firefighter in British Columbia, Canada.

Internal Marketing Reporting

In addition to external marketing, we would regularly compile reports of quarterly marketing performance along with an updated plan for the next quarter and next 12 months.

A spiral-bound book.

The level of professionalism Eric brings to his work is incredible, and it absolutely has an impact on our revenue growth. Customer engagement increased substantially through Eric’s efforts, and particularly brand recognition—customers remember the company because of Eric’s efforts. Ultimately this has helped win more business and substantially more business within the new customer category.

The fts logo on a black background.

Tyler Smith, Director of Technical Sales

Forest Technology Systems

Video Work

Case Study - On-site weather conditions with portable RAWS - 2012

Logo Intro Animation - 2013

Case study - FTS Axiom Data Logger - 2014

Top 10 Features of the New Axiom H1 Datalogger - 2014

Top 10 Features of the New Axiom H1 Datalogger (Spanish) - 2014

Brand awareness - Extreme FTS - 2015