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Client Profile

GroPoint

Soil agronomy / Environmental monitoring / Agriculture

A modern rebranding for established soil monitoring company to help communicate the previously hidden values in their unique sensor technology.

A division of customer RIoT, GroPoint is not quite a startup—the company had been existence for several years before going dormant due to financial issues and being acquired by RIoT. We were hired to rebrand the company, build a new eCommerce website, create video content, develop print collateral and product package designs. We operated as the in-house marketing team from 2017 to 2018.

What we did:

Collateral

We created product brochures, primarily for use at tradeshows, for all soil monitoring products.

A set of brochures for a Canadian company called Grobet.

Branding

Business cards for Gropoint, a marketing company based in BC, Canada.

Website + Ecommerce

The GroPoint website offered customers a full eCommerce store and self-service help centre including knowledge base, support ticketing system and auto-generating RMAs. It interactively demonstrated how GroPoint’s products worked and illustrated the unique benefits.

A laptop with a screen on, perfect for browsing websites in Canada's beautiful BC province.

Collateral (Product Catalog)

The product catalog, available in print and digital formats, was a key piece of sales collateral.

A booklet with a green cover and a white background for marketing purposes.

App Design

We designed a new UI for for an app used to connect to a datalogger through Bluetooth.

Three iPhones with a green screen on them available for purchase on a website in BC, Canada.

Video Work

Product Page animation

A live action/motion graphics explainer video for GroPoint Profile soil sensor - 2018

Demonstrating how easy it is to install the GroPoint Profile soil sensor. Filmed on-location at a Vancouver Island winery - 2018

A simple motion graphics video to highlight a key feature of the GroPoint Profile mult-segment soil sensor - 2018