Soil agronomy / Environmental monitoring / Agriculture
A modern rebranding for established soil monitoring company to help communicate the previously hidden values in their unique sensor technology.
A division of customer RIoT, GroPoint is not quite a startup—the company had been existence for several years before going dormant due to financial issues and being acquired by RIoT. We were hired to rebrand the company, build a new eCommerce website, create video content, develop print collateral and product package designs. We operated as the in-house marketing team from 2017 to 2018.
What we did:
We created product brochures, primarily for use at tradeshows, for all soil monitoring products.
Website + Ecommerce
The GroPoint website offered customers a full eCommerce store and self-service help centre including knowledge base, support ticketing system and auto-generating RMAs. It interactively demonstrated how GroPoint’s products worked and illustrated the unique benefits.
Collateral (Product Catalog)
The product catalog, available in print and digital formats, was a key piece of sales collateral.
We designed a new UI for for an app used to connect to a datalogger through Bluetooth.
Product Page animation
A live action/motion graphics explainer video for GroPoint Profile soil sensor - 2018
Demonstrating how easy it is to install the GroPoint Profile soil sensor. Filmed on-location at a Vancouver Island winery - 2018
A simple motion graphics video to highlight a key feature of the GroPoint Profile mult-segment soil sensor - 2018