Golf courses / Soil agronomy / SaaS / Environmental monitoring
A dramatic rebranding and multi-year marketing campaign helped this soil agronomy company conquer the worldwide golf course market.
POGO is a division of Stevens who adapted their market-leading soil sensor technology into a portable sensor product for the golf market. After about a year into this venture we were brought on board to completely rebrand the division, develop new messaging and a slick eCommerce website and run all marketing for the next 5 years.
What we did:
An Infinite Number of Monkeys have been a resource for several years that I have learned to depend on, trust and respect for their professionalism. They developed messaging, devised, managed and executed marketing strategies, and handled all aspects of our marketing efforts, essentially becoming an off-site member of our management team. In the 4 years since we hired them, our revenues have grown consistently year over year, with our latest advances exceeding 40% over the previous year.
Carmen Magro, VP Business Development
Early in our multi-year contract with POGO, as part of the creation of a new POGO brand, we developed a complete messaging framework.
In addition to developing all graphic design and messaging for marketing collateral, we created most customer-facing product documentation including manuals, quick-start guides and setup sheets.
As the in-house, outsourced marketing department, we regularly analyzed and presented reports on the previous quarter/year performance to the management team.
We designed the smartphone app UI/UX, illustrated how it’s used, and created a way to effectively demonstrate it at tradeshows using a 42″ touchscreen mounted vertically on a stand to simulate a giant smartphone.
Brochures and Sales Collateral
Sales brochures were important for use at tradeshows and for use by the sales team, who held in-person meetings throughout the year. We created brochures for every POGO product, revising them continually, and printing batches of 200-500 at a time.
Several case studies were developed to showcase how customers have utilized POGO products to achieve their business goals. They were distributed through tradeshows, the website and social media in video and print (or downloadable PDF) form.
We designed, planned and managed all marketing and helped exhibit at the yearly GIS (Golf Industry Show), which is the largest golf conference in the world. This is an early booth design (sub-$5000) shown during setup.
This mockup shows a later 20′ x 40′ booth design which included a 9′ x 19′ golf green that allowed customers to try out the product in real turf.
Eric was integral in helping us develop a brand that is now a staple in the turfgrass industry. Everything that his team produced for us, from videos, to websites to trade show displays, was consistently professional and top-notch. His communication is exceptional, and his attention to detail and proactive approach to understanding the task at hand leaves no doubt the job will be done well and thoroughly.
Carmen Magro, VP Business Development
POGO App demo
POGO Overview - combination of on-location footage and motion graphics highlighting the most impactful benefits of the product in under 2 minutes - 2016
POGO System Overview - 2016
POGO Promotional video (Spanish) - 2017
POGO hardware overview - 2018
POGO TurfPro Cloud - 2018
POGO App Overview - 2018
Angel Park Golf Club - filmed on location in Las Vegas - 2017
Thai Country Club, Part 1 - note that we did not do the video or sound capture—it was cleaned up as much as possible, but was of fairly poor quality to begin with - 2018
Thai Country Club, Part 2 - note that we did not do the video or sound capture—it was cleaned up as much as possible, but was of fairly poor quality to begin with - 2018
PGA West, Palm Springs, Part 1 - Our lighting equipment box was lost by the airline so unfortunately the interviews are quite dark, however the drone footage is excellent- 2019
PGA West, Palm Springs - Part 2 - 2019
PGA West, Palm Springs, Part 3 - 2019
POGO Tutorial - Charging the POGO - 2016
POGO Tutorial - Registering a New Account - 2016
POGO Tutorial - Connection the POGO to Your Smartphone and App - 2016