IT management / SaaS
A website and multi-year marketing effort helped this cloud-based software services company assist the world’s beleaguered IT managers.
Readiness developed the world’s first cloud-based application compatibility, assessment and conversion software. It allows enterprises to ensure their applications will always function as expected while keeping the Windows OS updated, which is necessary for security. Although we didn’t create their brand, we were hired to develop the brand, create all key messaging, build their website and oversee all marketing for the next 3 years.
What we did:
An Infinite Number of Monkeys have consistently delivered outstanding results, great ideas and successful strategic campaigns that have been key to our company’s success. I’ve worked with many marketing professionals over the years, and Eric is at the top of the list. He listens. And he get things done.
Greg Lambert, CEO
When clients engage us for general marketing for a portion of each week, we refer to this as “virtual CMO” or “fractional marketing”.
Typically the first project we complete is what we call the “messaging box”. This is a highly valuable document that lays out the entire story upon which we’ll focus a multi-year marketing campaign.
We’ll revisit and adjust it periodically, but everything we communicate will be drawn from what’s in here.
We created several UI designs for the flagship “Readiness” web-based software.
Various pieces of collateral assisted with the long sales process.
Dashboard UI Design
We created this custom web-based dashboard to report the risks associated with each monthly Patch Tuesday update from Microsoft. The chart shows the breakdown of severity of each vulnerability, the total number of vulnerabilities and the relative risk to a customer’s application portfolio.
Readiness Explainer - 2018
We used drone footage and effects to turn the car's lights brighter allowing it to go faster, in this conceptual demonstration of Readiness' key benefit. The clip was used on the website homepage background as well as in a second explainer video.
We created several slide decks for sales presentations, like this one for the Readiness Assurance product.
Virtual Summit (Webinar) - 2019