Client Profile
Stevens Water Monitoring Systems
Environmental monitoring / IoT / Hydrology / Soil Science
A fresh rebrand, new messaging, website and marketing for this 100-year-old company to position them for 21st century growth.
Stevens was founded in 1911, and for many decades has been a leader in water monitoring (water quality, floods, groundwater) and more recently, soil monitoring after the acquisition of the IP for a unique patented soil sensor technology (HydraProbe). We were hired in 2015 to do a complete brand overhaul and re-position the company as leading the charge in cloud computing, which was beginning to make inroads into environmental monitoring. We stayed with the company for 5 more years to run all facets of the marketing effort, anchored by a large eCommerce website.
What we did:
Stevens has counted on An Infinite Number of Monkeys to handle all our marketing for the past 5 years. Starting with a complete rebrand of the company, Eric continued to elevate our brand with every campaign, product packaging, tradeshow display, video, whitepaper, datasheet, presentation and website that they developed. We have greatly enjoyed their integrity, creativity and professionalism.
Scott South, President and CEO
Stevens Water Monitoring Systems
Branding
After refreshing the entire corporate branding in 2015, we developed names and brands for several Stevens products.
Collateral (Company Profile)
With such a rich history after 104 years, we developed a corporate profile to help introduce new customers to the company and reinforce Stevens’ leadership in water monitoring.
Collateral (Product Catalog)
With over 150 products (both 3rd-party and manufactured by Stevens) we created a product catalog of all offerings, which also reinforced why each was best-in-class and reminded customers of why Stevens was the right company to work with. We produced in print form and used a digital (PDF) version as a lead magnet on the website.
Infographic
This infographic was presented on three 8-foot tall panels as part of a Smart City exhibit in India. It showed our audience how Stevens products fit into a Smart City IoT ecosystem and helped solve various challenges faced by cities worldwide.
Tradeshows
Tradeshows were a key marketing strategy we employed, and we exhibited at 10-12 per year, both in the US and international locations.
Website/Ecommerce
With over 150 products, a system configurator, full eCommerce, distributor locator, conference/tradeshow event calendar, video library, customer case studies, and a blog, the Stevens website is the largest website project we had developed at the time.
Packaging Design
Whitepapers
We researched and wrote this 52-page Soil Resource Guide as a valuable compendium that reinforced Stevens’ leadership in soil monitoring, and provided it as a free download (in exchange for an email address) on the website. In printed form, it was an impressive book which prospects were happy to receive (rather than typical swag) at tradeshows.
Product Collateral
Website
What really impressed me most is their ability to turn a multitude of different stakeholder requests into a single unified message. No matter how difficult the subject—any technical and scientific concepts—they knew how to get it done.
Rob Zeijlemaker, Director of Business Development
Stevens Water Monitoring Systems