This isn’t Field of Dreams. If we build it, they won’t come. You have to put a strategic effort in place to drive consistent traffic.

As a general rule of thumb, it’s recommended to spend 10-20% of overall revenue on all marketing expenditures, but there’s no exact answer. The most important numbers the return-on-investment of your marketing spend. The only wrong number for what to spend on digital marketing is $0—doing something is much better than doing nothing at all.