What’s the difference between SEO and CRO?

Search engine optimization (SEO) is the practice of optimizing your website to rank well on search engines, with the ultimate goal of increasing traffic to your website.

Conversion rate optimization (CRO) is geared towards creating web experiences that guide users who are already on your website towards a desired action.

In other words, SEO is about getting people onto your website, CRO is about getting them to do something when they’re there.

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