There's no point having a website if your clients can’t find it.
Did you know that almost 90% of people use a search engine to find businesses prior to purchase?
A fast, optimized and easily navigable website is critical for any B2B company, but if your customers can't find it, your investment won't pay off.
Search engine optimization (SEO) is the most time-consuming, creative and costly part of any marketing campaign, but it beats any other channel in driving leads, sales and positive ROI
We have extensive experience getting websites to rank high in search engines like Google. One example is customer fishlodges.com, which commands a #1 or #2 position ranking for 21 critical keywords, and appears on the first page (top ten ranking) for 95 different keywords. After the investment is SEO, they no longer do any PPC (pay-per-click, i.e. Google AdWords) advertising.
What is SEO?
SEO (Search Engine Optimization) consists of optimizing your website based on referencing criteria established by search engines. The goal is to improve the way in which search engines understand and value your online content. If your site is optimized for SEO, Google will serve it to more users. The higher you rank on search results pages, the more traffic and potential clients will visit your website.
How do we do it?
After initial research and analysis on your business, industry and competitors to identify keywords and develop a plan, we employ three SEO optimization strategies:
- Technical website optimization (speed, user experience)
- Visual and textual content optimization (on-site SEO)
- Online reputation optimization, AKA domain authority (off-site SEO)
The first two are covered in the monthly price of our Website-as-a-Service programme.
The third involves a multi-month SEO campaign, and starts at US$500 per month. During this campaign we will build your site's authority in Google's eyes by creating quality backlinks from other sites and employ a content marketing strategy which involves creating and distributing content across multiple channels including social media and your blog.