POGO
POGO is a division of Stevens who adapted their market-leading soil sensor technology into a portable sensor product for the golf market. After about a year into this venture we were brought on board to completely rebrand the division, develop new messaging and a slick eCommerce website and run all marketing for the next 5 years.
- Brand design
- Brand management
- Web
- eCommerce
- Video
- Fractional marketing management
- Packaging design
VP Business Development
Messaging/copywriting
Early in our multi-year contract with POGO, as part of the creation of a new POGO brand, we developed a complete messaging framework.
Branding
Product Manuals
In addition to developing all graphic design and messaging for marketing collateral, we created most customer-facing product documentation including manuals, quick-start guides and setup sheets.
Management Reporting
As the in-house, outsourced marketing department, we regularly analyzed and presented reports on the previous quarter/year performance to the management team.
App Design
We designed the smartphone app UI/UX, illustrated how it's used, and created a way to effectively demonstrate it at tradeshows using a 42" touchscreen mounted vertically on a stand to simulate a giant smartphone.
Print Ads
We designed and ran print ads monthly in several industry specific magazines, including Golf Course Magazine, Golfdom and Golf Course International.
Brochures and Sales Collateral
Sales brochures were important for use at tradeshows and for use by the sales team, who held in-person meetings throughout the year. We created brochures for every POGO product, revising them continually, and printing batches of 200-500 at a time.
Case Studies
Several case studies were developed to showcase how customers have utilized POGO products to achieve their business goals. They were distributed through tradeshows, the website and social media in video and print (or downloadable PDF) form.
VP Business Development
Website & eCommerce
The POGO website uses clever animations to illustrate the features and benefits of hardware and software products. The integrated eCommerce store allowed customers to purchase products, upgrades and subscriptions.
Tradeshows
We designed, planned and managed all marketing and helped exhibit at the yearly GIS (Golf Industry Show), which is the largest golf conference in the world. This is an early booth design (sub-$5000) shown during setup.
This mockup shows a later 20' x 40' booth design which included a 9' x 19' golf green that allowed customers to try out the product in real turf.
