We are often approached by Victoria small businesses and startups for help with growing their business. Many have been doing their own guerrilla marketing, some have worked with other companies, most have a limited budget. These companies ask us for advice about how to spend smartly so they are positioned for growth. That is, what should they spend to get…

This questionnaire serves a few purposes: first it forces you to organize your thinking about your vision for your new website; secondly it provides the information we need to need to get a feel for your vision and explore the right details during our website planning kick-off meeting. You don’t need to answer every question, but the more you can…

Your Most Important Marketing Investment Developing a professional brand is a long-term investment. Because your brand affects how prospects perceive you, and is echoed in every bit of marketing you do from your website to social media to email campaigns, a rock-solid brand that positions you as a leader will pay dividends for years, especially as new competitors enter your…

These questions will help us get started developing your brand. Your responses will augment but not replace our initial kick-off meeting. Answer only the questions you can and want to—but the more information you provide, the smoother and faster the process goes. There are also no wrong answers here (other than your name and email!)

From time to time we encounter small business clients who have either already built their company website using Wix or are comparing our Website-as-a-Service plan to Wix. While Wix is sufficient for building personal or hobby websites, we always strongly recommend against using it for business websites. The main problem with Wix (and others like it, including Squarespace and Weebly), is…

It’s not that we were overly frustrated with Google Analytics. Sure, it’s interface is overly complex and it’s difficult for our clients to get the data they need. Of course it’s also slow to load—and it does impact your site speed. But the one thing that I firmly believe we all should be paying closer attention to is our privacy.…