IoT / Environmental monitoring
Extending the power of the Internet of Things outside the home and cities to far-flung locations.
RIoT (The Remote Internet of Things), a technology startup, hired us to develop their brand and jumpstart marketing for their innovative remote networking products which allow bidirectional access to remote environmental sensors at a dramatically lower cost than previously possible. RIoT had just acquired the assets of GroPoint (which we also worked on). We operated as the in-house marketing department from 2017 to 2018.
What we did:
In addition to the main RIoT brand (and GroPoint brand for the soil monitoring division that they acquired), we also developed two sub-brands to promote RIot products to different market segments: Titan and Orbit. We also created the product family names “Radius” and “Xo”.
Product Package Design
We designed the product labels for all Radius, Xo and Orbit remote networking products.