Client Profile

RIoT

IoT / Environmental monitoring

Extending the power of the Internet of Things outside the home and cities to far-flung locations.

RIoT (The Remote Internet of Things), a technology startup, hired us to develop their brand and jumpstart marketing for their innovative remote networking products which allow bidirectional access to remote environmental sensors at a dramatically lower cost than previously possible. RIoT had just acquired the assets of GroPoint (which we also worked on). We operated as the in-house marketing department from 2017 to 2018.

What we did:

Brand design

Brand management

Packaging design

Website design / development / management

Fractional marketing management

Brand Strategy

In addition to the main RIoT brand (and GroPoint brand for the soil monitoring division that they acquired), we also developed two sub-brands to promote RIot products to different market segments: Titan and Orbit. We also created the product family names “Radius” and “Xo”.